There's a particular shade of lip gloss – a pinky-nude, almost beige – that seems ubiquitous among a certain set. You know the one. It’s the shade of meticulously curated “effortlessness,” the color of being born into a life already drenched in camera flashes. It’s Kylie Jenner’s empire in a tube.
And that’s the thing about the Jenners, particularly Kylie and Kendall. They embody a contradiction, a paradox wrapped in perfectly contoured cheekbones. They preach sisterhood – a seemingly impenetrable bond forged in the fires of reality TV – while simultaneously heading competing billion-dollar empires. It’s a fascinating, if slightly unsettling, dynamic.
I remember once, years ago, bumping into a gaggle of publicists at a fashion show. They were buzzing about the Jenners, about who was “difficult” (Kylie, apparently), and who was a “dream” (Kendall, naturally). The consensus was clear: Kendall was the one to court, the one with real fashion clout. Kylie, with her lip kits and ever-evolving appearance, was seen as a tad… well, try-hard.
But here’s the rub: Kylie, for all her calculated artifice, has tapped into something potent. She’s built an empire on the very thing the fashion world often claims to disdain: overt femininity. She’s embraced the power of transformation, of self-invention. And she’s done it all while showcasing an unwavering loyalty to her family, to her “sisters.”
Kendall, meanwhile, has taken a different route. She’s the model, the one who’s walked for everyone from Chanel to Marc Jacobs. She’s the epitome of cool-girl detachment, her Instagram feed a carefully curated blend of high fashion and casual snapshots. She’s playing the long game, aligning herself with the established gatekeepers of style.
And yet, there’s a certain fragility to Kendall’s brand of cool. It’s the fragility of relying on the fickle whims of the fashion industry, of needing its validation. Kylie, on the other hand, has built her own table. She’s the one holding the cards, the one dictating the trends. She’s not waiting for permission to be powerful.
It’s tempting to see their rivalry as a modern-day retelling of the age-old trope: the beautiful one versus the smart one. But it’s more nuanced than that. It’s a reflection of the complex, often contradictory, ways in which women are expected to navigate ambition and sisterhood in the 21st century.
Can you be both a supportive sister and a cutthroat businesswoman? Can you build an empire on lip gloss and still be taken seriously? The Jenner sisters seem determined to prove that you can. And whether you’re a fan of their brand of carefully curated chaos or not, you can’t deny that they’re changing the game. One perfectly plumped lip at a time.
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