Let’s be clear: Kylie Jenner is no stranger to excess. From her mega-mansions to her fleet of luxury cars, the youngest Jenner-Kardashian sibling seems to live life on a grand, and often dizzying, scale. And nowhere is this more evident than in her sartorial choices. Specifically, her penchant for prints. Bold, brash, and often bordering on the bizarre, Kylie’s wardrobe is a veritable explosion of pattern and color. But is it fashion? Or is it something else entirely?
Recently, I found myself staring at yet another paparazzi shot of Kylie. This time, she was exiting a Los Angeles eatery, a vision in head-to-toe Versace. A swirling baroque print engulfed her petite frame, a riot of gold chains and Medusa medallions clinking against her impossibly tiny waist. It was a lot. Almost aggressively so. And yet, I couldn’t look away.
It got me thinking. Why this fascination with Kylie’s brand of chaotic couture? Is it the sheer audacity of it all? Or is there something more at play here, something deeper lurking beneath the surface of all that Dolce & Gabbana?
The word “kitsch” gets thrown around a lot in fashion. Often used as a pejorative, it implies a certain lack of taste, a celebration of the gaudy and the garish. And yet, kitsch can also be subversive. It can be a way of reclaiming and recontextualizing symbols of wealth and status, of poking fun at the very idea of “good taste.”
Think of Moschino under Jeremy Scott. His collections were a masterclass in high-low irony, a playful mash-up of pop culture references and luxury tropes. Remember the McDonald’s handbags? The Barbie-inspired evening gowns? Outrageous, yes. But also undeniably fun, and surprisingly thought-provoking.
Kylie’s approach to fashion, while sharing some similarities with Scott’s tongue-in-cheek aesthetic, feels different. Less ironic, perhaps. More earnest, even. There’s a sense that she genuinely loves the clothes she wears, the more over-the-top, the better. And in a world obsessed with minimalism and understated elegance, that kind of unabashed enthusiasm can feel refreshing, even revolutionary.
There’s also something to be said for the sheer visual impact of Kylie’s style. In the age of Instagram, where everyone is vying for attention, a bold print can be a powerful tool. It’s no coincidence that some of Kylie’s most iconic looks – the neon green snakeskin bodysuit, the vintage Dior saddlebag covered in graffiti – are also her most Instagrammable.
But beyond the surface, I think Kylie’s love of prints speaks to a deeper cultural shift. We live in a world saturated with images, bombarded by information. It’s a world where the lines between reality and artifice are increasingly blurred, where identity is fluid and ever-evolving. And in this context, perhaps a chaotic mix of prints and patterns is the perfect sartorial expression of our times.
After all, isn’t fashion, at its core, a form of communication? A way of projecting an image to the world, of telling our stories without saying a word? And if that’s the case, then Kylie’s message is clear: She’s here, she’s loud, and she’s not afraid to stand out from the crowd. Whether you love it or hate it, you can’t deny the power of that kind of self-expression. And in the end, isn’t that what fashion is all about?
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