Alright, let’s just say it—Miranda Kerr knows how to build an empire. And I’m not just talking about her supermodel career, which, let’s be honest, is still going strong. No, this woman has her perfectly manicured fingers in all sorts of pies. Kora Organics, her skincare line, is practically a religion for some. Then there's her furniture line, her books, her investments... it's dizzying, really.
I remember interviewing her years ago, back when she was still with Orlando Bloom. She was charming, of course, but there was a steeliness there, a drive that went beyond the usual model ambition. She was already talking about organic living, about building something that would last. And look at her now.
But here’s the thing about Miranda, Inc. It’s relentlessly, almost aggressively, positive. Everything is sunshine and rose quartz, affirmations and gratitude journals. Even the furniture is described with words like “joyful” and “uplifting.” It’s a lot to take in, frankly, especially for a cynical old hag like me.
And yet, and yet… there’s a part of me that can’t help but be a little bit impressed. Because in this day and age, in this industry, building something that feels authentic, even if it’s all a carefully crafted illusion, is no small feat. And Miranda, bless her heart, has managed to do just that.
She’s tapped into something, that’s for sure. A yearning for something gentler, more wholesome. People are tired of the grit and the cynicism, they want to believe in something beautiful. And who better to sell it to them than Miranda Kerr, with her impossibly perfect skin and her seemingly effortless life?
I’m not saying it’s all smoke and mirrors. The products themselves, from what I’ve seen and heard, are actually quite good. The skincare line, in particular, has gotten rave reviews, even from the most discerning beauty editors (myself included). And the furniture, while not exactly my style, is well-made and undeniably cheerful.
But it’s the packaging, the messaging, the whole Miranda-ness of it all that really sells it. It’s aspirational, but in a way that feels attainable, even if it’s not. It’s like buying a little piece of her perfect life, a chance to bask in her glow, even if it’s just for a moment.
So, is Miranda, Inc. a cynical cash grab or a genuine expression of her personal philosophy? Honestly, I’m not sure it matters. Because in the end, she’s created something that resonates with people, something that makes them feel good. And in this day and age, that’s a rare and valuable thing.
Now, if you’ll excuse me, I’m off to buy a rose quartz face roller. A girl can dream, can’t she?
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