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Katy Perry Inc.: When Selling Out Is the Only Art That Matters


Let’s be clear: there’s a certain steeliness required to reach the top of the pop music food chain. A willingness to morph, to contort, to become whatever the masses crave. And few have wielded that steel, have honed it to such a blinding sheen, as Katy Perry. But at what cost?


I remember seeing her early on, a spunky little thing with a guitar and a voice bigger than her frame. There was a rawness, a flicker of something real. Fast forward to now, and it’s a full-blown spectacle. A dizzying, sugar-coated assault on the senses. The costumes! The sets! The dancers seemingly birthed from a Lisa Frank fever dream! It’s impressive, sure. But is it art? Or is it just…commerce?


The cynic in me, the one who’s seen countless starlets rise and fall, leans towards the latter. The music, once tinged with a bit of grit, is now polished to a sterile gleam. The lyrics, once hinting at vulnerability, are now platitudes wrapped in synth beats. It’s all expertly crafted, focus-grouped to within an inch of its life. And maybe that’s the point.


Because Katy Perry, the woman, has essentially become Katy Perry, Inc. A brand. A logo. A walking, talking embodiment of carefully curated desire. She’s selling empowerment, but it comes packaged with a side of whipped cream and glitter. She’s peddling rebellion, but it’s the kind you can wear on a t-shirt bought at Target.


And the masses, they eat it up. They buy the albums, the tickets, the merchandise. They flock to her concerts, eager to be swept away in the carefully choreographed chaos. And who can blame them? In a world that often feels like it’s teetering on the brink, Perry offers a Technicolor escape. A chance to lose yourself in a world of pure, unadulterated fantasy.


I understand the appeal. I do. There’s a certain comfort in the familiar, in the predictable. And Perry, with her unwavering commitment to her brand, offers that in spades. But as I watch her, all wind-machine hair and strategically placed winks, I can’t help but feel a pang of sadness. Sadness for the artist lost, the one who sacrificed authenticity on the altar of success.


This isn’t a condemnation, not entirely. The music industry is a brutal beast, one that chews up and spits out even the most talented. To survive, let alone thrive, requires a certain ruthlessness. And Perry, there’s no denying, has that in spades.


But I can’t help but wonder, as she belts out another anthem of self-love while shimmying between giant inflatable hearts, does she ever miss it? The rawness, the vulnerability, the sheer joy of creating something real? Or has the roar of the crowd, the clanging of the cash register, drowned out that quiet, insistent voice within?


Perhaps that’s the true tragedy of Katy Perry, Inc. Not that she sold out, but that she might not even realize what she’s lost in the process.


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