Hailey Bieber wants to sell you something. Skincare, sure. But also, a fantasy. A carefully curated glimpse into her world, one where marriage is effortless, skin perpetually glows, and even the air, one imagines, carries the faint scent of vanilla and expensive candles.
She calls it “glazed donut” skin. And like the sugary treat itself, it’s appealing on the surface. Who wouldn’t want that dewy, almost unreal sheen? It speaks to a kind of impossible perfection, a level of polish that feels both aspirational and, let’s be honest, a little bit absurd.
Because marriage, as anyone who’s actually done it knows, isn’t about achieving a perpetually glazed anything. It’s messy. It’s negotiating whose turn it is to take out the trash and navigating the minefield of in-laws. It’s about learning to love someone, flaws and all, not just their perfectly lit Instagram persona.
I remember once interviewing a designer, years ago now, who told me that true luxury wasn’t about the obvious markers of wealth. It wasn’t about diamonds or designer bags. It was about freedom. The freedom to be yourself, to make mistakes, to be vulnerable without judgment.
And that’s the thing about Hailey Bieber’s carefully curated world. It leaves little room for vulnerability. For the messy realities of human connection. It’s a fairytale, yes, but one that feels strangely airbrushed, devoid of the very things that make life, and love, interesting.
This isn’t to say that Bieber’s experiences aren’t valid, or that she shouldn’t share them. But it’s worth noting the way in which her brand, her very persona, is built on a foundation of unattainable perfection. It’s a fantasy that, while alluring, ultimately rings hollow.
Because real life, with its chipped nail polish and late-night arguments, rarely makes it onto the Instagram feed. Real love is about embracing the imperfections, the rough edges, the moments when the glaze loses its shine and you’re left with something real, something raw, something undeniably human.
And that, in the end, is far more interesting than any donut, glazed or otherwise.
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