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Goulding's Garb: Pop Pastoral or Style Cypher?


Ellie Goulding. That voice, those cheekbones, that… wardrobe? It's a question that's plagued me, frankly, since her ethereal vocals first hit the airwaves. Is it curated whimsy, a calculated play for the Coachella crowd? Or is something more intriguing, more personal, bubbling beneath the surface?


Let's be clear, the woman has pipes. A voice that could make a tax audit sound like a siren song. And visually, she's captivating. The kind of delicate features that recall pre-Raphaelite heroines, all pale skin and flowing hair. A perfect canvas, you might think, for fashion fireworks. And yet…


The stage outfits. Often, they tend toward the boho-babe aesthetic. Flowing fabrics, floral prints, the occasional crochet crop top. It's a look that's been done, darling, and done to death. I'm reminded of countless music festivals, the scent of patchouli hanging heavy in the air, a sea of flower crowns bobbing along to… well, something vaguely folksy. It's safe. Expected. And for someone with Goulding's vocal prowess, a touch predictable.


Then there's the red carpet. Here, things get more perplexing. One minute she's channeling Grecian goddess in flowing white, the next it's a structured mini-dress with cutouts that scream "look at me!" It's a mishmash of styles, a sartorial identity crisis playing out under the glare of the flashbulbs. Is she aiming for edgy? Romantic? Futuristic? The message gets lost in translation, leaving us with more questions than answers.


I'm reminded of a conversation I had years ago with a designer, a true artist of the cloth. We were discussing a young actress, one known more for her off-screen antics than her on-screen talent. "She wears the clothes," he sighed, "but the clothes don't wear her." That's the sense I get with Goulding. The pieces are there, the designer labels, the trendy silhouettes, but they feel like costumes, not an extension of her personality.


And that's the crux of it, isn't it? Style, true style, isn't about blindly following trends or mimicking someone else's vision. It's about self-expression, about understanding your own strengths and using clothing as a tool to communicate them to the world. Think of Grace Jones, a force of nature in sharp angles and bold silhouettes. Or David Bowie, a chameleon who used fashion to shatter expectations and redefine masculinity. They understood the power of image, the way clothing could amplify their art and challenge perceptions.


So where does that leave Ellie Goulding? Is there a style icon lurking beneath the floral prints and the Grecian draping? I have a sneaking suspicion there might be. There are flashes of something interesting, a hint of rebellion in a leather jacket thrown over a delicate dress, a spark of individuality in a bold color choice. But it's fleeting, quickly overshadowed by the more predictable choices.


Perhaps it's a matter of time. She's still young, still evolving as an artist. Maybe with time, she'll shed the safe choices, embrace the unexpected, and allow her true style to emerge. And when that happens, darling, the fashion world better watch out.


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