Gigi Hadid: When Model Off-Duty Becomes a Brand
- Editorial Team
- Oct 7, 2024
- 2 min read
Let’s be honest, we’ve all indulged in a little Gigi-gazing. Scrolling through her Instagram, picturing ourselves in THAT outfit, with THAT hair, maybe even dating THAT Zayn (past tense, I know, but a girl can dream). She’s the ultimate cool girl, the one who makes you want to raid your closet and try a little harder.
But Gigi’s appeal goes beyond just being ridiculously photogenic. She’s cracked the code on something many models struggle with: turning that “It girl” allure into tangible style that resonates. And she’s done it largely through strategic, and frankly, quite brilliant brand collaborations.
Tommy x Gigi: A Match Made in Marketing Heaven
Remember when the Tommy Hilfiger runway became a carnival? The year was 2016, and suddenly, everyone wanted to be a part of Gigi’s crew, sailing off on a preppy-meets-nautical adventure. That, my friends, was the power of Tommy x Gigi.
This wasn’t just slapping a famous face on a tote bag. Gigi was deeply involved in the design process, and it showed. The clothes had that effortless, off-duty model vibe that she’s become synonymous with. Think cropped sweatshirts, high-waisted denim, and a healthy dose of red, white, and blue. It was aspirational yet attainable, and it flew off the shelves.
Beyond Athleisure: Reebok and the Art of the Elevated Basic
Let’s talk about athleisure for a second. It’s everywhere, right? But Gigi’s collaboration with Reebok managed to cut through the noise. How? By understanding that comfort doesn’t have to mean boring.
Her collections with Reebok were all about bold colors, unexpected silhouettes, and a touch of ‘90s nostalgia. Suddenly, your workout gear wasn’t just for the gym; it was cool enough for brunch with friends or running errands. She made us rethink the possibilities of a simple pair of leggings and a sports bra, elevating them to wardrobe staples.
More Than Just a Pretty Face: Vogue Eyewear and the Power of Accessibility
We’ve established that Gigi knows good style. But she also understands the importance of accessibility. Enter her collaboration with Vogue Eyewear.
Sunglasses can be intimidating. Finding the right pair for your face shape, your style, and your budget can feel like an Olympic sport. But Gigi’s collections for Vogue Eyewear were all about offering trendy, wearable styles at price points that wouldn’t make your eyes water (pun intended). She made it easy to experiment with different looks, to find that perfect pair that made you feel confident and cool, without breaking the bank.
A Legacy in the Making
What’s fascinating about Gigi’s brand partnerships is that they’re not just fleeting moments in the ever-spinning world of fashion. They’re carefully curated collaborations that speak to her personal style and connect with her audience on a deeper level.
Whether she’s designing clothes, sneakers, or sunglasses, Gigi understands the power of creating a lifestyle, an aspiration. She’s not just selling a product; she’s selling a feeling, a sense of belonging to something cool, confident, and effortlessly stylish. And that, in the end, is the mark of a truly successful brand collaboration.
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